Sticks and Stones, but VERBS will Never Hurt Me

This month has been “one of those months”, and maybe not for me entirely but for others I’ve witnessed. I’m watching family members and close friends toil through difficult situations and it seems like everything that wants to go wrong has been aggregated all into this month. On the flip side, that which we call optimism, I’ve learned to be more appreciative for that which I do have and the ability to maneuver through situations, that for others, would be the end of the road.

My car Charlemagne died on me recently. Well, he’s leaking oil and might be suffering other “injuries”. As much as an inconvenience it is (beyond an inconvenience, actually) there is plenty to smile about. Recently, I was biking to South LA from downtown and I caught a wave of light rain. I was going to be upset but instead chose to laugh at the situation – out of all days my car breaks down and I decide to ride my bike to an appointment, it rains.  Despite the sticks and stones thrown in my path I’ve been able to coast smoothly with some words and acts of encouragement.

Recently, I met with District Homme in the Arts District and had a short but very enjoyable conversation over fruit smoothies. I won’t delve into details about what was discussed lit some fire beneath me. I gained something invaluable in that 30 minutes that makes the rain worth while. In other news I received a message from my good friend Sean, “Don’t let L.A.undry die.” The words prompted me to scout new locations for the next L.A.undry event. Thanks Sean.

Other praise goes to VerBS a Los Angeles-based rapper that I periodically run into at random places. This time I spotted him in his trademark red beanie and frayed shorts resting alongside his bicycle on Wilshire and Vermont. I was traveling on my Free Spirit to the West Side and I felt inclined to stop. By now he doesn’t recognize me still but he appreciates the love. When someone stops you to tell you they appreciate your music it can be a powerful thing.

I learned something from VerBS that day. Over the years he’s never strayed from who he is. He still carries the same backpack. The same hand-made album covers (which are quite creative, by the way). The same red beanie. Always introduces himself as Kyle. And he was a “black kid on bike” long before it became the culture of younger Los Angelinos. He stays consistent. I’ve never approached him and have not left without something in my hand; either a flyer announcing his next show, ep, or CD. It’s reminder that there’s something to be said about consistency or in hip-hop jargon “doing you”. When you stay true to yourself you are focused. There’s more work but that’s only because opportunities continue to present themselves to you.

And that just doesn’t apply to business, fashion but also all things life. The more stubborn I become the more I experience life and realize my potential. It is a wonderful thing to be shared. Now, time to enjoy the sun.

Design of a Villain | Maximus Negativo

Months ago I attended a training in which our take home assignment was to create a character a profile for our ‘anti-hero’ ; the make believe being that sits on our shoulder speaking doubt, insecurity and fear into our ears – ultimately, discouraging us from pursuing our dreams. It is a good exercise of self-realization to acknowledge our most vicious enemy is ourselves. Here I present you my anti-hero, Maximus Negativo, a villain worth slaying.

Name – Maximus Negativo

Physical description, including voice, stance, gait, and attire -

Maximus Negativo is a creature that usually takes the form of a man wearing a black and grey pin-striped zoot suit and fedora with a large blood-red bird feather protruding from the brim. As a man he is stocky and tall, yet appears smaller than his actual size. He stands with an irreversible hunchback and has the gait of a large rodent as he maneuvers across the floor. His voice embodies the sound of a super villain; satirical at the same sinister. And his face is a permanent fixture of a cold grin that reveals a full set of 66 razor sharp teeth. Darkness occupies the space where his eyes would appear and behind that, is more darkness. He smells of charcoal.

Habits around you and habits when alone-

Maximus Negativo is at his best when he is around me, hovering around my head waiting for an opportunity to intercept my creativity and confidence with unfounded criticism and discouragement. He particularly prefers to strike immediately following an experience that I had wished turned out differently. He turns lessons into failures and assures that I don’t forget them as a way to justify his nagging. He proclaims to be a savior; shielding me from an inevitable truth when in reality he is the barrier to my success. His words are a vacuum which pick up on my insecurities and attempt to suck up any ounce of confidence, faith and wisdom so I am left with nothing but to turn to him. When he is not around he is busy recollecting old memories of other “failures” to use when he is ready to strike again.

Favorite sayings or stories- His favorite sayings to tell me include:

“Despite what others say you are not talented enough.”

“If it hasn’t happened now, it’s not going to happen.”

“You dream too big. Stick with what you have and conform like everyone else.”

“Are we looking at the same thing? Cause I would never put that on my wall or wear that.”

“You don’t work hard enough. You’re just not built for it.”

“Give it up. You’re just wasting time.”

Preferred circumstances for showing up-

Maximus Negativo likes to show up when I am feeling my best. He’s even more excited to appear when it I am at the brink of reaching a new goal or accomplishment. He loves to buzz kill.

Favorite activities when you are asleep, joyous, or otherwise unavailable to it-

Maximus Negativo is an expert at identifying people in my life he feels do better then me and uses that comparison as a way to kill my confidence and spirit. While I am asleep or am distracted by my own goal-setting Maximus Negativo compiles his laundry list of names and when he is ready, hands me that list to highlight other people’s apparent achievements in light of my mishaps.

Skills and abilities-

Maximus is a wordsmith and claims to be the King of Rationality. He refutes the power of dreaming and makes a hard case against taking risks. Doubt is one of his favorite tools.

Values-

Maximus is a paper-chaser. He craves money now, which he believes will give security. Maximus prefers to sort every single detail out before starting a project, even if it means the project never starts.

What it needs from you: acknowledgment, trust, participation

Her secret fear: that I will become audacious and fearless

How it hijacks your values: Maximus main goal is to make me inferior and give me the feeling that I don’t deserve to be successful.

What you do that gets it nervous, worked up, or otherwise on alert-

Boosts of confidence, even short-lived, make Maximus nervous. Likewise, any silver-lining on the cloud, shimmer of hope, or advancement works against him.

Why it would say it was a crucial part of your life if it were interviewed on national television-

Maximus would declare that he saves me from excessive daydreaming. He says my head is in the clouds and should be more grounded with everyone else.

 

 

 

 

 

Make Laundry Day Worth While

Wow. Does this finally mean I have a moment to spare? My goal for monthly entries was doomed before it started.  But there is two ways to look at this; One.) There was nothing to document. or Two.) I’ve been wrapped up in so many new developments that I’ve hardly had the time to eek out a reasonable post. The latter is true, overwhelmingly albeit welcoming-ly true. In December I had the bright idea of itemizing each significant task I completed on a monthly basis. Like a shuttle blasting through the atmosphere leaving its trail of white smoke behind, this list allows me to see how far I’ve come – which is important when you sometimes feel as though you are hurdling through space. Looking back I see that I finished off the year in a big way and it has been noted. I finally landed my first article in StartUp FASHION as well as submitted to several other places to land a space on an online platform (the Stone Hobo Magazine said my work “didn’t fit”). I inquired with one consignment shop out of Inglewood that I thought, for sure, would be interested. When I didn’t get a response I admit I was a little peeved. But the humble me is telling me that they just did you a great favor.

When I was 13 I wanted money to buy clothes. I never had an allowance, I was raised in a low-income, single-parent household, and yet keeping up with the latest fashion was my prepubescent obsession. Too young to work I had to come up with alternative methods to saving money beyond random pity donations from family members that usually only occured twice a year. If I couldn’t be hired for a job, create my own. First I did some research. What has been done already and did it work? Lemonade stand? Cute idea but usually only works on television. My thought then and still now was: would you really buy a lemonade off the street? The caché with the lemonade stand is that it’s a business for a ‘cute kid from the neighborhood’ but has no real value except to mildly quench your thirst. So that idea lemonade stand was crossed out. I realized I needed to provide a service; fulfill a need that had no resolution created for it (yet). I didn’t have start up money so I needed to rely on my own human capital. Enter: Hassan’s Dog Walking Service. Walking dogs in the neighborhood proved to be a fruitful first-time business. I learned in important lessons of entrepreneurship and life that I continue to reflect on in my adult life. One important lesson: presentation counts. I didn’t simply make ‘Times New Roman’ font flyers and leave them on doorsteps. I took my uncle’s printing software and designed full-color brochures, business cards, calendars and even refrigerator magnets (that I would later use for my loyal customers). It was fun making them (Second lesson, do something you enjoy because only then will you invest the time to get it right) and the extra work paid off, literally. The Third thing I did was I took myself seriously. Not only was my small business literature aesthetically appealing but was professionally wrote. I recall making claims to have “years of experience” with dog-walking and sound bytes from fictitious consumers. I even had a tagline: Every dog will come home with their tail-wagging. And there followed my Fourth lesson; Reality does not create perception, perception creates reality. Now, who were my competitors? None. Whew, that was easy. Fifth lesson, know what you’re up against. Armed with fresh promotional materials I canvassed the neighborhood – but  I knew I couldn’t simply leave flyers at people’s doors (even though I did). I knew I had to make a personal connection with my potential customers. So I made it a point that whenever I was out in the neighborhood to bring along with me business cards, brochures and flyers. Sixth lesson; always be ready. Approaching people as they were walking their dogs gave the best return. And later, approaching dog owners as I was walking existing clients’ dogs proved positive as well. My business took off and I was walking dogs many days a week. Because of good customer service I was able to expand into dog-sitting – which helped me reap in even more financial gains. I did this from junior high through high school and it is still one of my all-time favorite anecdotes to tell people. The funny thing is, I really only had one regular customer. Her loyalty kept me fashionable in school, indirectly taught me money management, and smart entrepreneurship. I rewarded her when I could. And sometimes I still pass by the house thinking if I should drop by (one day I did, actually). I learned a lot from that experience but one of the greatest things I’m proud at myself for doing was creating an opportunity where there wasn’t one. The realization into this way of thinking is what helped me grow then and which continues to explain my successes now. If I can’t get my artwork into a gallery, create your own exhibition. And thus we have L.A.undry, my first official showcase, which will bring together three of my talented Los Angeles-based artist friends to the Melrose neighborhood of West LA for a night of art, music, and beer. So, take that.

It’s the year of the zebra.

No Longer ‘Undiscovered’

I started Wake.Up.Tokyo roughly two years from this day..or month and it’s inspiring to see how far I took this idea of creating logos for t-shirts to a different level. The exciting thing about embarking down a road you never traveled before in a town you never knew existed is not so much where you land, but the feeling of not knowing what’s around each bend. It’s an anxiety that consistently fuels me to accelerate the trip but sometimes I should enjoy the pace, take in the scenery.

Last week I presented my work at ‘Undiscovered’ a fashion event in North Hollywood’s Arts District. In a room full of spectators Wake.Up.Tokyo models adorned in some of my latest designs walked the runway to TV on the Radio’s “Caffeinated Consciousness”. The show also featured three other talented designers as well as musical and dance assembles. It was thus far the most sophisticated, well-organized event I have participated in. Many thanks goes to my friend who was able to capture surprisingly good video footage of the runway with her iPod.

I was also approved for and received my first business loan. As the anxiety to build W.U.T grows I find myself reaching for more aggressive goals. In my original business plan the funds from the first loan were to be used for membership in FBI (Fashion Business Inc.), a nonprofit organization for entrepreneurs in the fashion business. The membership would give me discount on various workshops and classes, events and networking opportunities. At that time I was concerned about my lack of technical knowledge in designing, pattern-making, etc. However, at this point I have decided what I need is more promotion. With that said it was never my intention to produce t-shirts. What makes my story, Wake.Up.Tokyo unique is that I am building a clothing line from scratch. I am designing original clothing with colors, fabrics, and material that is all hand-picked. It is bold. It is audacious. Ridiculously daring.

Yet still this is the destiny for this company. Most of the loan will go towards producing samples. I am 50% through with the designing. The next step is to research fabrics and refine the actual blueprint of the shirts. My mind tends to illuminate my thoughts light years beyond what my hands can produce – which oft means I am uber-excited to get the ball rolling.

I am also at the heels of rolling out the first stage marketing campaign. My aim is create a promotion that is creative, smart, sophisticated and audacious. I have brainstormed nights about this and it appears I have found the auspices to carry it to fruition. Again, I am uber-excited. The great thing is that it will be much more cost-effective – which means use more vehicles at the same time rather pulling them off in succession.

Things to Remember While Driving

Since my last update I had anticipated many developments that I had suspected would accelerate my successful venture as a legit clothing company. One of those included an art gallery and the other a photographer with an Italian last name. Neither of those plus some “misses, not hits” never came into fruition. As I find myself feeling negative about the whole situation I remind myself, in the best way I can, that to chase a dream is a skill and what one lacks in experience one makes up in audacity. So, here I am fighting to stay asleep in a daydream. I am not awake, but lucid. I accept my reality but I can change the direction. The car stays the same but the scenery makes the trip worthwhile. And these are the things to remember while driving.

The greatest thing about encountering more “No”s is that with each rejection brings you closer to the big “Yes”. So what’s new? A fashion show/charity fundraiser for Mercy Ministries in early November. Should be fun and give me an opportunity to rub elbows with fellow fashionistas trying to make it big. I’ve opened up an Etsy shop (actually it was dormant for a year or so) and hope to attract more traffic that way. I’ve cleaned up both online stores and am toying with the idea of revamping the website…again. I’ve also switched out the Twitter background which hasn’t seen a change since I created it nearly two years ago. Zazzle models are cool but I prefer real people…

There’s a task in being creative and in this profession it is part of the foundation. I would like to say it was an inactive imagination that delays my projects but that would be painfully inaccurate. I’m full of ideas..and I even write them down. But when the laziness sets in and Netflix improves their selection of movies or friends entice me with their company and moderately priced margaritas it can be taxing, to even, finish a drawing. But if my time is not wasted it is propelling me forward so, I owe it to my success to dedicate a certain amount of each day towards this project I call “my business”.

Tonight I take ownership to my dreams and push myself a little farther. Ah yes, the little cheerleader on my shoulder is up again.

Biking on the Weekends with Michael Franzini

This past two weeks has taught me always return missed calls from unknown numbers. If I hadn’t I wouldn’t be up for a Ford Models photoshoot with fashion photographer Michael Franzini. The universe continues to throw things my way, and in some cases, in my lap. Shooting should begin sometime in October. Also in the pipeline is a fashion show/fundraiser in early November.

I’ve finally managed to finish an updated lookbook, but in not enough time to send it to an online clothing store who had initiated the request. Looks like after two attempts to get a link from me I was defriended. Admittedly, I’m bummed that my computer wasn’t working at the time (which explains the delay) but as they say, when one door closes another two open. The main website has been updated significantly. I’m about ready to start a Google Ads promotion. I’ve also revisited talks with Tippr to start another promotion. Judging how that goes I release promotions through SocialBuy and the other “daily deal” sites that approved me to sell merchandise via their platforms.

In other news my artwork will not reach a new audience. Thanks to TurningArt.com, a service that allows customers to rent art and switch out artwork (think a la Netflix), I have now been approved as a vendor. The next step is deciding which pieces will go for sale.

One of my small business program group members has identified a pattern maker and silk screener for me. If all goes well I will have some “special” tees just in time for Valentine’s. Yes, it’s a ways away but not really. It would be really great to get some samples done for Christmas. I’ll put that on my list for things to follow up on. But, in the mean time I keep sketching. Got some interesting designs that I believe will really catch on. Can’t wait to produce them. Manifest on.

This weekend I took a bike ride from Marina del Rey to Hermosa Beach. I haven’t named her yet, but my vintage, used blue bicycle has been serving me well. The simple experience of riding reminds me to appreciate all that I have overcame this year.

Morning Coffee in Different Angles

I guess when you put something out that you’re trying to achieve and actually go through the motions, the universe rewards you. Recently I was commissioned to do some artwork for Cafe Corsa, a hip coffee shop in the Figueroa Corridor a hop-skip-and-a-jump away from USC. Yesterday I worked on their menu board. We also talked about facilitating other creative projects during their revamp. I would love to decorate their walls with female-legged zebras, elephants and any other artwork I can furnish.

Before

After

Something about the name screamed “elephant” and thus a Babar-looking caricature shielding itself from a rain of coffee with a…parasol? was born.

It’s official. I’m going to be part of an exhibit “Art in Different Angles” at Jahi Galleries. I along with a handful of other talented artists will open up the event from December 16th – 18th. Submissions are due September 15th which is right around the corner so I need to start turning these sketches into something profound…soon. I was planning on participating in this month’s Downtown LA ArtWalk but I overestimated how much time I had and failed to get the orders in for prints of my selected work in time.

Both of these aforementioned opportunities were just handed to me. I didn’t seek them out. I didn’t “put in work”. And that’s why I’m saying, “thank you Universe”. Though, perhaps I did have a hand at this. After all, the only reason why these people approached me in the first place was because they know me as an artist. And the only reason they know this to be true is because I’ve done a, well, decent job at promoting myself as such. So if I increase X then shouldn’t Y…?

In other news my computer is dying again. It can’t manage to stay on longer then 10 minutes. I want to freak out but hopefully it will work itself out. A new computer is definitely in order. Maybe next month?

Oh, so you were serious?

“Los Angeles III”

With summer ending it seems things for the business are getting in gear. The small business group I’m in just wrapped up another round of shooting for our future webisode series AND my loan got approved (#chea). The next step is to get some new product produced and revisit the lookbook. A group member is working on connecting me with an all-in company that does pattern-making, printing, etc. And since I’ve been coming up with custom shirt designs I’m ready to go. I’ve also come up with some belt designs that might be a little more trickier to produce. Either way I’m excited at the thought.

FBI (Fashion Business, Inc.) runs regular workshops, tours, events and other opportunities to aspiring fashion aficionados and industry professionals. For members the prices are discounted. I will most definitely use part of the first loan to cover the membership fee. I’ve already went on one tour/workshop of a printing company in Boyle Heights. I finally solved the mystery of silk screen printing and made my first print. And in attempt to increase my marketing efforts I’ve contacted some restaurants local to Downtown about promoting my artwork. I’ve even met up with Angeleno magazine to discuss advertising. So far I’ve received one response (a “no”) from a certain DTLA cafe but it’s all good. It’s a numbers game right? In the same breath I’ve been asked to join a project uniting local artists to display work in art-deprived communities. And I’m setting a reminder to myself to speak with management about selling my artwork again for next month’s artwalk. Ahhh…just typing this out makes me motivated.  Let’s just hope my hermano from another arbol lands this dating reality show gig. #sorandom

An Almost Friday

An almost Friday because technically, at the time of this writing, it is Friday. “Almost” because I should be asleep by now – ushering a new day whilst dreaming about….whatever it is I dream about when I’m sleeping. Instead I am about to start yet another episode of Lost and hope that by the end of the episode I will be so drained and tired I will flop onto the comforter. I finished another drawing today but still am not satisfied yet with the others. I’ve been taking my time. No need to rush. Though I am anxious to post another image to my Facebook profile. I’ve been putting off making the updates to the website as well. Part of the blame, though, goes to my temporary but annoying (and sometimes painful) handicap. Apparently, I’ve torn a ligament/pinched a nerve/messed my right leg up to the point that laying down and sitting for longer than five to ten minutes is uncomfortable and even unbearable at times.  This has unfortunately disrupted my sleep for the past four or so days. Part of my reasoning for staying up late is to get so tired I will sleep through the pain.

Ah..there it is. I had a moment. I closed my eyes to think and started drifting off in a mid-sleep daze. But the pain in my leg snapped me back to the computer screen. Argh!

Hopefully the cast of Lost will keep my mind entertained and distracted.

L’art est…

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